?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11003442&rft.au=11003442%2C+ANDIANTO&rft.aufirst=ANDIANTO&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=EFEKTIVITAS+KAMPANYE+IKLAN+VITALONG+C+PADA+MEDIA+TELEVISI+BERDASARKAN+TEORI+AIDCA+(ATTENTION%2C+INTEREST%2C+DESIRE%2C+CONVICTION%2C+ACTION)+DI+KOTA+YOGYAKARTA&rft.degree=Bachelor&rft.tpages=80&rft.date=February+2013