?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11150086&rft.au=11150086%2C+Novan&rft.aufirst=Novan&rft.date=29+February+2020&rft.tpages=63&rft.title=ANALISIS+PENGARUH+CITRA+MERK+DAN+PERSEPSI+HARGA+TERHADAP+KEPUTUSAN+PEMBELIAN+HANDPHONE+MERK+SAMSUNG+DI+DAERAH+ISTIMEWA+YOGYAKARTA+(DIY)&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana