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<http://katalog.ukdw.ac.id/id/eprint/2187> <http://purl.org/dc/terms/title> "ANALISIS PENGARUH ARTIS PENDUKUNG, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP PEMBELIAN MINYAK ANGIN AROMATHERAPY FRESHCARE"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/2187> <http://purl.org/ontology/bibo/abstract> "Penelitian ini menguji pengaruh artis pendukung, citra merek, dan kualitas produk terhadap pembelian Minyak Angin aromatherapy FreshCare di DIY. Variabel bebas dalam penelitian ini adalah: artispendukung, citra merek dan kualitas produk. Sedangkan variabel terikat dalam penelitian ini adalah pembelian. Sampel untuk penelitian ini diambil sebanyak 100 responden. Pengumpulan data dilakukan dengan menggunakan kuesioner. Sedangkan metode analisis data yang digunakan adalah metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa citra merek dan kualitas produk berpengaruh terhadap pembelian sedangkan artis pendukung tidak memiliki pengaruh terhadap pembelian Minyak Angin aromatherapy FreshCare di DIY."^^<http://www.w3.org/2001/XMLSchema#string> .
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