<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://katalog.ukdw.ac.id/id/eprint/2165> .
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<http://katalog.ukdw.ac.id/id/eprint/2165> <http://purl.org/dc/terms/title> "PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK\r\nTEHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA\r\nVARIO DI YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/2165> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Harga dan Citra Merek terhadap Keputusan Pembelian pada pengguna skutermatik Motor Honda Vario di Yogyakarta secara parsial maupun simultan, penelitian menggunakan data primer yaitu data kuisioner. Kuisioner dibagi kepeda 100 responden pengguna skutermatik motor Honda Vario di Yogyakarta. Variabel dalam penelitian ini terdiri dari variabel dependen dan independen. Variabel dependen terdiri dari Kualitas Produk, Harga dan Citra Merek. Variabel Independen pada penelitian ini adalah variabel Keputusan Pembelian. Pengujian hipotesis menggunakan regresi linear berganda dengan bantuan SPSS 19.0. Hasil penelitian ini menunjukkan bahwa secara pasial Kualitas Produk dan Harga tidak berpengaruh terhadap Keputusan Pembelian. Sedangkan, Citra Merek berpengaruh terhadap Keputusan Pembelian. Secara simultan atau besama-sama Kualitas Produk, Harga dan Citra Merek berpengaruh terhadap Keputusan Pembelian."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/2165> <http://purl.org/dc/terms/date> "2016-07" .
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