?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=11120085&rft.au=11120085%2C+Hans+Diego+Siagian&rft.aufirst=Hans+Diego+Siagian&rft.date=February+2016&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+MIE+INSTAN+INDOMIE+(STUDI+KASUS+PADA+KONSUMEN+MIE+INSTANT+INDOMIE+DI+KOTA+YOGYAKARTA)&rft.tpages=54&rft.degree=Final+Year+Projects+(S1)