<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://katalog.ukdw.ac.id/id/eprint/2084> .
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<http://katalog.ukdw.ac.id/id/eprint/2084> <http://purl.org/dc/terms/title> "ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI\r\nKONSUMEN TERHADAP PEMBELIAN DI J.CO DONUTS &\r\nCOFFEE AMBARUKMO PLAZA YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/2084> <http://purl.org/ontology/bibo/abstract> "Penelitian ini menguji pengaruh komponen variabel kualitas produk, citra merek dan promosi terhadap keputusan pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta. Metode pengumpulan data yang digunakan adalah penyebaran kuesioner. Sampel yang digunakan dipilih dengan purposive sampling dengan kriteria melakukan pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta minimal 2 kali dalam 3 bulan terakhir.. Jumlah sampel yang diambil sebagai responden sebanyak 100 orang. Berdasarkan kriteria tersebut terdapat empat hipotesis yang didapat yaitu: pertama, diduga kualitas produk berpengaruh signifikan terhadap Keputusan Pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta, kedua, diduga citra merek berpengaruh signifikan terhadap Keputusan Pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta, ketiga, diduga promosi berpengaruh signifikan terhadap Keputusan Pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta, keempat, diduga komponen variabel kualitas produk, citra merek dan promosi secara simultan berpengaruh signifikan terhadap Keputusan Pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta. Pengujian hipotesis dalam penelitian ini menggunakan alat statistik regresi linear beganda. Hasil analisis statistik menunjukan bahwa ketiga komponen variabel (kualitas produk, citra merek, promosi) berpengaruh signifikan terhadap keputusan pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta. Dapat disimpulkan bahwa ketiga komponen variabel (kualitas produk, citra merek, promosi) antara lain produk makanan dan minuman yang enak dan bervariasi, produk makanan dan minuma yang bersih dan higenis, suasana yang nyaman, merek yang terkenal dan mudah diingat, serta promosi yang bagus sangat mempengaruhi keputusan pembelian J.co Donuts & Coffee Ambarukmo Plaza Yogyakarta."^^<http://www.w3.org/2001/XMLSchema#string> .
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