?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Efriandu+Lauren+Gultom&rft.au=11120067%2C+Efriandu+Lauren+Gultom&rft.aulast=11120067&rft.tpages=60&rft.inst=Universitas+Kristen+Duta+Wacana&rft.title=PENGARUH+BRAND+IMAGE+TERHADAP+KEPUTUSAN+PEMBELIAN+SMARTPHONE+LENOVO+DI+DAERAH+ISTIMEWA+YOGYAKARTA&rft.degree=Bachelor&rft.date=February+2016