?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=11120059%2C+Devi+Nanda+Sari&rft.aulast=11120059&rft.aufirst=Devi+Nanda+Sari&rft.date=February+2016&rft.tpages=50&rft.title=ANALISIS+PERSEPSI+KONSUMEN+TERHADAP+EKUITAS+MEREK+(+BRAND+EQUITY+)+DALAM+PENGAMBILAN+KEPUTUSAN+PEMBELIAN+DEODORANT+REXONA+ROLL+ON+DI+YOGYAKARTA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana