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<http://katalog.ukdw.ac.id/id/eprint/1993> <http://purl.org/ontology/bibo/abstract> "Perkembangan ilmu pengetahuan dan teknologi di era globalisasi yang semakin maju saat ini, membawa pengaruh yang besar terhadap perubahan lingkungan baik secara langsung maupun tidak langsung, yang akan merubah gaya hidup dan peningkatan taraf hidup masyarakat untuk semakin berkembang. Penelitian ini akan membahas Analisis Faktor-faktor yang Mempengaruhi Keputusan Penggunaan NavaaGreen Cabang Kota Baru di Yogyakarta. Penelitian ini dilakukan di NavaaGreen Cabang kota Baru Yogyakarta dengan responden 100 orang yang menggunakan produk NavaaGreen. Kuesioner digunakan untuk mengumpulkan data primer dari responden.Untuk memecahkan masalah, penelitian ini menggunakan teknik analisi regresi linear berganda dan skala yang digunakan yaitu skala likert dengan memberikan bobot atas jawaban yang diberikan responden pada masing-masing variabel. Hasil analisis regresi linier berganda menunjukkan variabel kesadaran merek dan kesan kualitas yang tidak mempunyai pengaruh yang signifikan terhadap keputusan pengunaan NavaaGreen. Sedangkan hasil analisis regresi linier berganda menunjukkan variabel asosiasi merek dan loyalitas merek memiliki pengaruh yang signifikan terhadap keputusan penggunaan NavaaGreen."^^<http://www.w3.org/2001/XMLSchema#string> .
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