%0 Thesis
%9 Bachelor
%A 11110072, Richardo Fernando Polii
%A Universitas Kristen Duta Wacana,
%B Manajemen
%D 2017
%F katalog:1850
%I Universitas Kristen Duta Wacana
%K product quality,price, promotiom, place, buying decision
%P 78
%T PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN DRONE DJI PHANTOM 3 PRO  DI YOGYAKARTA
%U https://katalog.ukdw.ac.id/1850/
%X The aim of this study is to examined the effect of the variable component of product quality, price, promotion and place on purchase decisions of  DJI Phantom 3 Pro in the city of Yogyakarta. Methods of data collection is done by spreading questionnaires to 100 respondents who buy and use DJI Phantom 3 Pro in the city of Yogyakarta by using purposive sampling technique. The hypothesis put forward in this research that are, product quality, price, promotion and place give positive influence on purchasing decisions. The data were tested by using the multiple linear regression tool. The results  showed  the  independent  variables  that  are  product  quality,  price, promotion and place partially and simultaneously give positive and significant impact  on  purchasing  decisions.  The coefficient  of  determination  (adjusted  R square) was  0,739  which  mean  independent  variables  can  explain  dependent variabel as much as 73,9 % and the rest 26,1% were affected by other variables which were not mentioned in this research.