11130080, DESLA AGA PESHEANY (2017) ANALISIS PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP PURCHASE DECISION HP SAMSUNG DI YOGYAKARTA (STUDI KASUS PADA MAHASISWA DI YOGYAKARTA). Bachelor thesis, Universitas Kristen Duta Wacana.