<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://katalog.ukdw.ac.id/id/eprint/159> .
<http://katalog.ukdw.ac.id/id/eprint/159> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> .
<http://katalog.ukdw.ac.id/id/eprint/159> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://katalog.ukdw.ac.id/id/eprint/159> <http://purl.org/dc/terms/title> "PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE TYPE IPHONE 5S DI YOGYAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/159> <http://purl.org/ontology/bibo/abstract> "Tujuan utama dari penelitian ini adalah untuk mengetahui pengaruh citra merek\r\nterhadap keputusan pembelian smartphone Apple tipe Iphone 5s. Dalam penelitian ini\r\nterdapat tiga variable dari citra merek yaitu, citra perusahaan (X1), citra pemakai (X2),\r\ndan citra produk (X3).\r\nMetode pengumpulan data yang digunakan adalah penyebaran kuesioner. Sampel\r\nyang digunakan dengan purposive sampling dengan kriteria seorang pengguna\r\nsmartphone Apple tipe Iphone 5s. Jumlah sampel yang digunakan sebagai responden\r\nadalah sebanyak 100 orang.\r\nMetode analisis yang dipergunakan dalam penelitian ini adalah analisis\r\nprosentase, Regresi Linear Berganda, Uji F dan Uji t. Berdasarkan hasil Regresi Linear\r\nBerganda, hasil dari penelitian ini menunjukkan bahwa citra pemakai memiliki pengaruh\r\nterhadap keputusan pembelian smartphone Apple tipe Iphone 5s, sedangkan citra\r\nperusahaan dan citra produk tidak memiliki pengaruh terhadap keputusan pembelian\r\nsmartphone Apple tipe Iphone 5s di Yogyakarta."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://katalog.ukdw.ac.id/id/eprint/159> <http://purl.org/dc/terms/date> "2019-07" .
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