?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=11150015%2C+Natalia+Wijaya&rft.aulast=11150015&rft.aufirst=Natalia+Wijaya&rft.date=February+2019&rft.tpages=54&rft.title=ANALISIS+PENGARUH+HARGA%2C+RASA%2C+DAN+KUALITAS+PELAYANAN+TERHADAP+PENGAMBILAN+KEPUTUSAN+PEMBELIAN+ES+KRIM+MCDONALD'S+DI+YOGYAKARTA&rft.degree=Bachelor&rft.inst=Universitas+Kristen+Duta+Wacana